PRIVACY POLICY

Wild Infusion Tea

Wild Infusion Tea (“Wild Infusion Tea”, “we”, “us”, “our”) is committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, disclose and store your personal information when you interact with us, including via our website, social media platforms, email communications, or when you purchase our products.

By providing us with your personal information, you consent to its collection, use and disclosure in accordance with this Privacy Policy.

If you do not provide certain personal information, we may be unable to supply products or services to you.

WHO WE ARE

Wild Infusion Tea is a boutique herbal tea business based in South Australia.

For privacy-related enquiries, please contact:

Wild Infusion Tea
Email: hello@wildinfusiontea.com
Website: www.wildinfusiontea.com

2. WHAT PERSONAL INFORMATION WE COLLECT

The types of personal information we may collect include:

Identity and Contact Information

Full name
Billing and delivery address
Email address
Phone number

Transaction Information

Purchase history
Order details
Payment confirmation (note: we do not store full credit card details)

Technical Information

IP address
Browser type and version
Device information
Website usage data

Marketing and Communication Information

Newsletter subscription preferences
Email engagement data
Customer feedback and reviews

No information is sold to any third parties. We do not personally store usable credit card information.

We do not collect sensitive health information through the Wild Infusion Tea website. If you provide information relating to allergies or dietary considerations when making an enquiry, this will be treated as personal information and handled in accordance with this policy.

3. HOW WE COLLECT PERSONAL INFORMATION

We collect personal information when you:

Purchase products from our website
Subscribe to our newsletter
Submit a contact enquiry
Enter a promotion or giveaway
Engage with us via social media
Interact with our website through cookies or tracking technologies

We may also collect information through third-party platforms such as:

Payment processors
Email marketing platforms
Google Analytics
Meta (Facebook/Instagram) advertising tools

We only collect personal information by lawful and fair means.

4. WHY WE COLLECT YOUR PERSONAL INFORMATION

We collect and use your personal information to:

Process and fulfil your orders
Deliver products to you
Communicate with you about your order
Respond to enquiries
Send newsletters or marketing communications (with your consent)
Improve our website and customer experience
Conduct internal record keeping and business analysis
Comply with legal obligations

We will only use your information for direct marketing where you have consented, and you may opt out at any time.

We do not sell your personal information.

5. DISCLOSURE OF PERSONAL INFORMATION

We may disclose your personal information to third parties in the following circumstances, and by providing your personal information to us, you consent to such disclosure where permitted by law:

Business Sale or Restructure:
As part of a sale, transfer, merger, restructure or disposal of all or part of our business or assets. In such circumstances, personal information may be transferred to the new owner or successor entity.
Legal Requirements:
Where required or authorised by law, regulation, court order, or governmental authority.
Payment Processing:
To third-party payment processors, internet payment gateways and merchant facilities for the purpose of processing transactions securely. We do not store full credit card details.
Service Providers and Contractors:
To trusted third-party service providers who assist us in operating our business, including website hosting providers, eCommerce platforms, shipping providers, IT service providers, marketing platforms and cloud storage providers. These parties are required to handle personal information in accordance with applicable privacy laws.
Investigations and Enforcement:
Where we reasonably believe that you have breached our Terms and Conditions, engaged in unlawful activity, or where disclosure is necessary to investigate suspected misconduct. This may include disclosure to law enforcement agencies, regulatory authorities, your Internet Service Provider, or network administrator where appropriate.
Minors:
Our products and website are intended for individuals aged 18 years and over. We do not knowingly collect personal information from individuals under 18 years of age without parental or guardian consent. If we become aware that personal information has been collected from a minor without appropriate consent, we will take reasonable steps to delete that information. Where required, we may disclose information to a parent or legal guardian in order to verify consent or address concerns relating to a minor.
Preventing Serious Harm:
Where disclosure is necessary to lessen or prevent a serious threat to the life, health or safety of any individual, or to public health or safety, in accordance with the Privacy Act.

We take reasonable steps to ensure that any third party who receives personal information from us handles it securely and in compliance with applicable privacy laws.

6. COOKIES AND ONLINE TRACKING

Our website uses cookies and similar tracking technologies to:

Improve website functionality
Analyse traffic and usage
Personalise advertising
Support remarketing campaigns

Third-party vendors (such as Google and Meta) may use cookies to display our advertisements to you on other websites.

You can disable cookies in your browser settings; however, doing so may affect website functionality.

You may opt out of personalised advertising by visiting:

Google Ad Settings
www.aboutads.info/choices

7. EMAIL MARKETING AND THE SPAM ACT

We comply with the Spam Act 2003 (Cth).

You will only receive marketing emails from us if:

You have subscribed, or
You have purchased from us and we reasonably believe you would expect marketing communications

All marketing emails contain an unsubscribe link. You may opt out at any time.

8. DATA SECURITY

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

Security measures include:

SSL encryption on our website
Secure payment gateways
Password-protected systems
Restricted access to personal information
Secure cloud storage

If we no longer require your personal information, we will take reasonable steps to destroy or de-identify it.

9. NOTIFIABLE DATA BREACHES

If a data breach occurs that is likely to result in serious harm, we will:

Notify affected individuals as soon as practicable
Notify the Office of the Australian Information Commissioner (OAIC)
Take immediate steps to contain and remediate the breach

This is in accordance with the Notifiable Data Breaches Scheme under the Privacy Act.

10. ACCESSING AND CORRECTING YOUR INFORMATION

You may request access to the personal information we hold about you.

You may also request correction if you believe information is inaccurate, incomplete, or out of date.

To make a request, please contact us using the details below. We will respond within a reasonable timeframe.

In some circumstances, we may refuse access as permitted under the Privacy Act. If so, we will provide written reasons.

11. MAKING A PRIVACY COMPLAINT

If you believe we have breached the Australian Privacy Principles, please contact us in writing.

We will investigate and respond within a reasonable timeframe.

12. ANONYMITY AND PSEUDONYMS

Where lawful and practicable, you may interact with us anonymously or using a pseudonym (for example, browsing our website). However, we cannot process orders without necessary personal details.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The latest version will always be published on our website.

Last Updated: 13 February 2026